How to Write Powerful Bullet Points That Sell (With 5 Great Examples)
Bullet points are a vital part of any sales or marketing content. They help simplify complex information, emphasize key benefits, and make your content more appealing to the reader. But not all bullet points are created equal. To make an impact and sell your product or service, you need to craft bullet points that are powerful, persuasive, and memorable.
Here are five tips for writing bullet points that sell, along with five examples to inspire you.
Make Each Bullet Point Unique and Compelling
The first and most important rule of writing bullet points is to make each one unique and compelling. Don’t just repeat the same information in a different way. Instead, focus on a different benefit or feature of your product or service with each bullet point. Make sure each one tells a story, makes a promise, or asks a question that the reader can’t ignore.
Use Active Voice and Strong Verbs
Active voice and strong verbs help to make your bullet points more impactful. Instead of using passive or weak verbs, such as “is” or “are”, use words that pack a punch, such as “boosts”, “transforms”, or “unlocks”. Active voice and strong verbs also make your bullet points more actionable, which can help to increase conversions.
Keep It Short and Sweet
Your bullet points should be brief, clear, and to the point. Aim for no more than three to five words per bullet point, and make sure each one delivers a strong message. Long, rambling bullet points are likely to be skipped over or forgotten, so keep it short and sweet.
Use Numbers and Statistics
Numbers and statistics can make your bullet points more persuasive and memorable. They provide hard evidence to support your claims, and can help to set your product or service apart from the competition. For example, you might use a bullet point like “Saves an average of 50% on energy costs” to demonstrate the financial benefits of your product.
Make It Visual
Finally, make your bullet points more visually appealing by using symbols, icons, and bold or italic text. This can help to draw the reader’s eye to the most important information, and can make your content more memorable. You can also use color to highlight specific benefits or features, or to draw attention to key words or phrases.
With these tips in mind, let’s take a look at five great examples of bullet points that sell.
Example 1: A Fitness App
- “Boosts metabolism with personalized workout plans”
- “Tracks progress with daily fitness reports”
- “Challenges friends for added motivation”
- “Unlocks exclusive rewards for meeting fitness goals”
- “Fits into any schedule with on-demand workouts”
These bullet points sell the benefits of the fitness app by emphasizing how it can help the user achieve their fitness goals. The use of active verbs, such as “boosts” and “tracks”, makes the bullet points more impactful, while the promise of rewards and the ability to challenge friends add an extra layer of motivation.
Example 2: A Smart Home Security System
- “Protects your home with 24/7 monitoring”
- “Sends alerts to your phone with real-time notifications”
- “Prevents break-ins with advanced security features”
- “Saves an average of 20% on home insurance”
- “Controls your home from anywhere with the mobile app”
These bullet points sell the benefits of the smart home security system by emphasizing how it can protect the user’s home and keep them informed and in control. The use of numbers and statistics, such as “Saves an average of 20% on home insurance”, makes the bullet points more persuasive and memorable. The emphasis on real-time notifications and control from anywhere with a mobile app also highlights the convenience and peace of mind that the security system provides.
Example 3: A Meal Delivery Service
- “Saves time with ready-to-eat meals delivered to your door”
- “Boosts health with fresh, nutritious ingredients”
- “Fits any diet with options for vegan, gluten-free, and more”
- “Treats yourself with gourmet meals and snacks”
- “Simplifies meal planning with customizable menus”
These bullet points sell the benefits of the meal delivery service by emphasizing how it can save the user time and improve their health. The use of words like “treats yourself” adds a touch of luxury, while the option for customizable menus shows that the service can meet the unique needs of each customer.
Example 4: A Virtual Event Platform
- “Connects you with attendees from anywhere in the world”
- “Engages your audience with interactive features”
- “Saves money on travel and event costs”
- “Scales to accommodate any size event”
- “Generates leads with built-in marketing tools”
These bullet points sell the benefits of the virtual event platform by emphasizing how it can bring people together and generate business results. The use of words like “connects” and “engages” highlights the social aspect of the platform, while the emphasis on cost savings and lead generation demonstrates its practical benefits.
Example 5: A Personal Finance App
- “Simplifies budgeting with automatic expense tracking”
- “Saves money with personalized savings plans”
- “Protects your finances with fraud protection”
- “Helps you reach your financial goals with personalized advice”
- “Gives you peace of mind with real-time updates”
These bullet points sell the benefits of the personal finance app by emphasizing how it can help the user manage their money and reach their financial goals. The use of words like “simplifies” and “gives peace of mind” highlights the convenience and peace of mind that the app provides, while the emphasis on personalized savings plans and advice demonstrates its practical benefits.
In conclusion, writing powerful bullet points that sell requires you to focus on unique and compelling benefits, use active voice and strong verbs, keep it short and sweet, use numbers and statistics, and make it visually appealing. With these tips and examples, you’ll be well on your way to crafting bullet points that drive conversions and sell your product or service.