How to write a really, really boring B2B email
B2B emails can be a necessary evil in the world of business. They are often seen as a tool for communicating information, updates, or promotions to potential customers, but they can also easily become tedious and boring. This can be a major problem for companies, as boring emails are unlikely to be read, let alone acted upon. However, if you want to write a truly boring B2B email, there are a few key elements that you should include.
Lack of Personalization
One of the most effective ways to write a boring B2B email is to lack personalization. This means using a generic email address, like “info@company.com,” and not addressing the recipient by name or using their personal email address. This makes the email feel impersonal and less relevant to the recipient, reducing their interest in reading it.
Poorly Structured Content
Another effective way to write a boring B2B email is to structure the content poorly. This means not using headings, subheadings, or bullet points to break up the content and make it easier to read. This can make the email feel like a dense block of text, which can be difficult for recipients to read and understand.
Vague or Unclear Message
A boring B2B email should also have a vague or unclear message. This means not specifying the purpose of the email, what action you want the recipient to take, or what information you are trying to convey. This can lead to confusion and disinterest in the email, as the recipient is not sure what they are supposed to do with the information.
Lack of Visual Elements
A boring B2B email should also lack visual elements. This means not using images, graphics, or charts to break up the content and make it more visually appealing. This can make the email feel dull and monotone, reducing the recipient’s interest in reading it.
Poor Use of Language
Finally, a boring B2B email should also have poor use of language. This means using technical jargon, lengthy sentences, and complex vocabulary that is difficult to understand. This can make the email feel dense and confusing, reducing the recipient’s interest in reading it.
Example of a Boring B2B Email:
Subject: Update on Product Availability
Dear Valued Customer,
We are writing to inform you of an update on the availability of our products. We are currently experiencing some production issues that are affecting our ability to deliver product orders. We apologize for any inconvenience this may cause and will work to resolve the issue as soon as possible.
Thank you for your understanding.
Best Regards, The Company
Conclusion
In conclusion, writing a boring B2B email is quite easy if you follow the key elements discussed in this article. By lacking personalization, having poorly structured content, a vague or unclear message, a lack of visual elements, and poor use of language, you can easily write an email that is unlikely to be read, let alone acted upon. So if you want to write a truly boring B2B email, just remember to follow these key elements.