Why a "Brand Map" Is Beneficial for Your Sales Copy.

In many ways, branding is the core of the ideals of your company. Consider it the thread that runs through everything your company does, from product packaging and online design to social media, to convey its fundamental values, mission, and message. You may organise all of this using a brand map.

How Does A Brand Map Work?

In a nutshell, a brand map shows your brand in relation to other brands in your industry. The logos of each company are often spread out across a field in a brand map that is drawn out on a simple grid. Specific properties will be compared on the grid's axes.

If you're a chocolatier, for example, you might plot "timeless" and "trendy" on one axis of the brand map and "sweet" and "bitter" on another.Oliver James, a brand strategist, designer, and founder of Oliver James Designs, says that a brand map is a great tool for identifying what sets you distinct from your rivals. It offers a straightforward visual comparison that makes it simple to understand what's lacking and where you could gain an advantage while building your brand, according to James. "To get a sense of what is happening in your niche, you may also make maps of content and brand message.

As you can see, a brand map may be a very useful tool for identifying your unique position in the market. Additionally, it can help you develop a distinctive brand that will catch the attention of your target market. Brand maps can also demonstrate the kinds of communications that will enable you to engage with your audience and add something fresh to the debate, according to James. Here's the process for making a brand map.

1. Research The Opposition.

James advises that you should first collect data from at least five competing businesses in your industry. So what sort of data should you actually collect? That depends on the comparison you want to make. Study brand messaging, slogans, as well as the tone, voice, and style of their copy, if you wish to concentrate largely on writing copy. Draw two parallel lines to form the actual map. Next, give each quadrant a label that makes sense in light of the comparison you are making.

You can group them in any way that makes sense, but let's assume that you're concentrating on the aesthetics, says James. There could be modern logos in one quadrant of the grid, traditional logos in another, rustic logos in another, and so on. In essence, it allows you to see the different brands that are already in the market and identifies any areas where you might have a distinct advantage.

Thus, you should map out various quadrants with distinct features while developing brand messaging and taglines. Do it for a variety of content kinds, such as blog posts, online copy, social media copy, and product packaging. Even the personas of the intended audience may be mapped out, says James.

2. Examine Every Facet Of Your Market.

Look for developing patterns after you've built brand maps of the leading businesses in your industry, advises James. Next, consider the parallels and variances. "What's most important is to pay attention to the gaps. The best chance to offer something special through your branding is in those gaps "James clarifies. "Based on your personal style or the kind of message you wish to start with, do you naturally fall into one of the gaps? If not, what could you do to differentiate yourself from the brand maps using your newly acquired knowledge?"

3. Adhere To Your Brand's Values.

Keep things true to who you are and what your firm stands for while you explore the space to try something new. Stay true to who you are, but also be aware of how you might distinguish yourself from the crowd, advises James. That will be the secret to your success. Let's assume that your chocolate company represents eccentricity and zaniness. Perhaps you are experimenting with various components to create novel flavour combinations. In that situation, you should adopt a stronger, "out-of-the-box" voice and tone for your content than, for example, a more established company that is renowned for sticking to the tried-and-true.

4. Experiment With Various Copy Types.

Try out various looks that are in the ballpark of your goals after developing a brand map and researching the competition. To work with a skilled Fiverr Pro sales copywriter to create various forms of copy in various styles, visit the Fiverr marketplace. Keep in mind that everything is possible during this exploring phase. You never know what might work, so don't be scared to try something different from what you've tried in the past.

Once you've narrowed your choices down to a few strong candidates, consider whether the content is consistent with your brand messaging and whether it makes you stand out from your rivals. To ensure that your messaging is consistent, sincere, and memorable as you develop content for your platforms and goods, take the time to create a brand map. Additionally, if you get a little lost when creating your map, engage a branding specialist from Fiverr Pro to point you in the right route.

How will developing a brand map benefit the copy of your company? Tell us in the remarks section below!

Why a "Brand Map" Is Beneficial for Your Sales Copy