Effective Strategies To Promote Your Online Course

Our team at We Market Online Courses has created a tested strategy to assist businesses in marketing and selling online courses over the years.

Although each campaign's specifics vary, the four-step framework we've provided here has worked well for promoting and selling courses of various stripes.

1. Set Up Your Tracking System Properly

Almost 80% of the course developers we work with don't accurately track their marketing and sales activities. Getting a tracking framework is essential to successfully and efficiently boosting revenues.

Why Is This Crucial?

Data on impressions, clicks, visits, and other metrics are available from social networks and search engines, but these figures don't always reflect what is actually happening.Setting up the necessary campaign and site traffic tracking and measurement enables you to confidently verify the data you're receiving from partners.We always advise reverse engineering your sales to determine:

Exactly where this person came from, as not all traffic is created equal.
What steps did they take in your sales process?
Which email did they click to go to the sales page?

In order to understand how users are surfing your website, we also advise employing heat maps on the important pages. It is much simpler to redesign your pages for the best conversion rates if you are aware of where users click and where they stop reading.We Track Your Marketing is our go-to analytics tool, and Hot Jar is our go-to heat map tool.

2. Discover Your Voice

Before launching sponsored advertising or launching on other platforms where you'll attempt to attract new people, test your messaging with your current audience and user base. It is the most economical method of message testing you can do.Choose a platform where you already have a following to start. Examples include a Facebook group or an email list. This audience is already a part of your ecosystem and is familiar with you. They are a Warm audience as a result.The objective at this point is to inform them about your offering and convert them into a Hot audience.By doing this, you are working with ONE audience, which keeps the split-testing variables low.You now concentrate on crafting your message and divide it into two distinct routes to evaluate which is most effective. Finding your winning message should be simple if you're tracking things as described in step 1!

3. Test Small

Once you have determined which messaging strategy is most effective for you, it is time to target cold traffic.Select the platforms where you believe your target audience is active, and then create some test campaigns using the messaging from the previous stage. Determine which channel is doing best by starting with no more than three.

4. Scale What Works

Prior to attempting to make other channels work, you should focus more on the channel that is performing the best after you've identified it.We advise split-tests in order to efficiently scale and grow your top performing channel. By doing this, you would modify one variable for a subset of the target population in your most effective campaign or campaigns. These factors could include your call to action button's copy, creative, and messaging.Take the winning combination, try to beat it in a subsequent test, and so on.You should be able to start promoting your online courses and generating sales after following these 4 steps. Please leave a remark below if you have any queries or advice.Over the past seven years, Tom Libelt and his company We Market Online Courses have effectively marketed more than 150 online courses. In addition, he hosts the show Smart Brand Marketing.

How Online Courses Are Promoted