Optimising Your Small Business Podcast

How to Boost Your Small Business Podcast.


You can tell a podcast is a major thing when well-known companies like McDonald's, Microsoft, and MasterCard start releasing them. Nearly 68 million Americans now listen to podcasts each month, nearly doubling the number of those who did so in the previous four years. It shouldn't be shocking that podcasting is on the rise. Podcasting is a portable media format that makes it simple to communicate knowledge and pleasure with listeners all over the world. Major brands do not, however, have a monopoly in this market, and there is always room for small companies to participate.

However, you must realise that podcasting requires more than just clicking "Record" and "Publish" if you want to compete with the industry's heavyweights. To make your content heard, you need the appropriate audio elements, mixing methods, and marketing materials. The good news is that Fiverr can guide you through every step of this process and serve as your one-stop shop for starting your small business podcast. How? Read on.


1. Take  A Recording Of Your Introduction.

Opening your laptop, connecting a microphone, and speaking are simple processes. With that method, practically anyone can easily produce an hour-long podcast. (However, if you need assistance with setup and equipment, consider working with Fiverr creators like Joel North.) Making a compelling opening or introducing jingle to draw listeners in and give your podcast a polished sound is harder. Fiverr workers can be useful in this situation. There are several options available whether you want to introduce your small business podcast with instrumentals, voices, voiceovers, soundbites, or bespoke music, including:

• Write Catchy Music for Your Podcast 
• Voice and Produce Your Podcast Intro Now 
• Write an Amazing Jingle or Podcast Theme Intro
 Intros do more than only pique interest in listening. They also leave a lasting impression on your listeners, sowing a seed and enticing them to return for more.

2. Audio Mixing.

You have so recorded all of your audio content. What's next? Time to edit and mix. This step is essential since it guarantees that your podcast will have high-quality sound and make listening enjoyable. Additionally, you can do this to adjust the volume levels, remove distracting noise, and add background music.

However, making these additional modifications might take a lot of time, thus it might be more beneficial to outsource this work using gigs like these:
• I'll Process Your Podcast Recordings 
• I'll Professionally Edit Your Podcast in 48 Hours or Less
• I'll Edit and Master Your Podcast's Audio
Hey, what's wrong with hiring someone else to mix your podcast while you work on the following episode?


3. Promote The Podcast.

You only need to spread the word to get listeners now that your podcast is ready to go live. For instance, without outstanding cover art, no podcast for small businesses is complete. It resembles the series' album cover. Check out options like: for assistance with these designs.

• I'll create attractive portrait-based podcast cover art, or I'll design a cover for a podcast.
Going a step further, you could want to incorporate synopses and calls to action on the landing page or website for your podcast. Consider working with Fiverr artists who can write these show notes for you rather than investing the extra time in doing it yourself. Your podcast is, after all, a tool for marketing and an all-encompassing advertisement for your company. Your audio series should contain clear takeaways and calls to action just like any other advertisement would.a wise purchase for your little business.

Everyone is getting into podcasting, from startups and YouTubers to famous people and major corporations.

Additionally, it isn't only because podcasts are popular. It is as a result of people genuinely listening. This gives organisations the chance to engage customers with long-form material beyond than just articles and videos. They are genuinely capable of engaging their audiences in a one-on-one conversation for up to an hour. Therefore, don't let the huge dogs scare you. Be motivated and begin delivering your message to your audience, one episode at a time. Do you have a podcast for your company? What success advice would you give? Tell us in the remarks section below!

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