Develop A Visual Brand That Distinguishes You.
Tiago Narciso, a graphic designer, creates the fonts, colour schemes, and logos for tomorrow's top businesses from his Humana Studio in Rotterdam. The clean, crisp, and clear designs that this Fiverr Pro seller specialises in creating provide his customers a distinctive brand in a busy international market. He has gained the respect of pioneers in the fields of adventure sports, tourism, and live/work spaces. He also finds time to work as a music producer.
I was eager to speak with Tiago and learn more about the art and science of brand identification.
Nico: I want to start by saying thank you for taking part in this interview. Can you provide us some background information on yourself and what you offer on Fiverr for people who don't know you?
Tiago: I'm a Portuguese-born electronic music producer and graphic designer who currently resides in The Netherlands. I started Humana, a graphic design studio, last year. My work is motivated by the desire to combine simplicity, shape, and function to create a powerful visual impact. I primarily provide establishing distinctive brand identities on Fiverr.
Nico: Can you explain the distinction between logo design and brand identity in the context of brand identity design, as well as the significance of brand identity for businesses?
The primary distinction is that the logo only makes up a small portion of the company identity, says Tiago. When you view a logo all by itself, you initially perceive it as a graphic element; the brand identity serves to give it meaning. The brand identity is the complete image of a company, while the logo typically serves as a fast summary.
It is crucial because you want individuals to comprehend the brand's full message, not just a portion of it. Therefore, the brand identity is essentially the communication between the logo, colour scheme, typography, stationery, and other visual aspects.
Nico: Which brand identification models do you think are the best ones you've seen thus far? Can you elaborate on what you loved the most?
Tiago: I adore Pentagram's brand management strategies. The MasterCard rebranding by Michael Bierut and Luke Hayman is among my favourites. It's very impressive how they managed to make a logo that was already straightforward even more so. The Arte brand system created by Vrints-Kolsteren is another excellent illustration of a well-designed brand identity since I adore basic style.
Nico: A brand's image is greatly influenced psychologically by colour schemes. How do you assist clients in selecting the ideal colour or colours for their brands?
Tiago: Since colours are the visual element that people tend to remember the most, it's crucial to pick the proper choice. I select a hue or a colour palette that will support the overall brand identity while collaborating with the client.
We must select the ideal mixture of colours that will effectively convey the brand's message because each hue has a particular meaning and has an impact on people in different ways.
Nico: Everyone struggles with creating a strong brand identity, and it can be simple to slip into pitfalls and traps along the road. How do you help clients recognise the essential values of your company and how do you translate those values into a successful visual brand identity?
Tiago: Understanding the brand's mission and how the company differentiates itself from the competition is crucial. Create a fantastic visual brand identity using that.
Conclusion
What Tiago failed to add is that he is a passionate surfer, and I believe that his commitment and emphasis on that sport can be seen in his minimalist approach to design. In order to find what really important and to assist his customers' abilities come to life on page and screen, he cuts through distractions and roadblocks.His emphasis on working with entrepreneurs and innovators is also noteworthy since it demonstrates his willingness to build a brand identity without a safety net.I'm delighted that Fiverr has a professional like Tiago since he is aware of what it takes to stand out and be remembered in the business world.
Have you seen any brand redesigns that wowed you like MasterCard wowed Tiago? What did they do to draw your attention? Post your ideas in the comments section below!
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