Brilliant Plan: Present Holiday Gifts To Customers.
The holidays, ah. This time of year is characterised by the hectic rush to finish tasks before people leave on holiday and the hectic gift-buying season. Giving gifts to your clients and regular customers is something you might not have thought to do as a freelancer.
It's simple to get caught up in the notion that freelancers should receive their assignments from clients (like fair compensation for a digital marketing project well done). And although that is undoubtedly true, by thanking your customers for their past patronage with presents, you place yourself in a strong position to benefit from their future patronage.
The Reciprocity Principle.
Giving and receiving go hand in hand, as the adage goes. Sociologist Phillip Kunz carried out a study back in the 1970s. He made the decision to send Christmas cards to 600+ total strangers. The outcomes? He received more than 200 responses—all from strangers!
This exemplifies the principle of reciprocity, according to which individuals feel compelled to repay others in like for any conduct they have shown them. Giving a customer a present during the holidays may therefore lead to more work for you in the future year.
Personalization.
People are more linked than ever thanks to the internet, and they routinely build new ties through networking sites like LinkedIn. This may make business connections appear commonplace and less useful than they actually are.With the type of gift you choose to give clients, giving presents is a wonderful opportunity to customise your professional ties. Giving thoughtful gifts, such as a personalised notebook or whiskey/wine decanter, doesn't have to be expensive.
Gratitude
Freelancers are grateful to have work, and it's even better if a client gives them repeat business. Genuinely thanking your customers can go a long way toward maintaining rapport and respect in your working relationship.As an illustration, a study cited in Psychology Today found that showing thankfulness to a new friend may encourage them to seek out a long-term relationship. Giving a client a present to show your appreciation can leave a lasting impact and foster a longer relationship.
Maximize Your Holiday Time.
Yes, it is stressful and frantic over the holidays. It's simple to get caught up in the trap of expecting things instead of giving and being more altruistic, like a bonus from a client. But if you simply try to be a little more considerate with your clients this holiday season, you could be pleasantly surprised by the good effects it has on both your relationships and your own business prospects.
Have you offered your clients holiday gifts? Is this your first time doing it? Leave a comment and tell us about it!
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