As digital marketing becomes increasingly complex and nuanced, staying up-to-date with the latest insights and best practices is essential for businesses and marketers. Fortunately, Google has created a valuable resource for anyone looking to expand their knowledge of digital marketing. In this blog post, we’ll explore ThinkWithGoogle, a one-stop shop for digital marketing insights, and provide three tips and tricks for getting the most out of this platform.
What is ThinkWithGoogle?
ThinkWithGoogle is an online platform that provides a wealth of information about digital marketing. It’s designed to help businesses and marketers stay informed about the latest trends, insights, and strategies for reaching and engaging with customers. ThinkWithGoogle covers a wide range of topics related to digital marketing, including search, video, mobile, display, and more.
ThinkWithGoogle provides a variety of resources for marketers, including case studies, whitepapers, infographics, and research reports. These resources are all designed to provide actionable insights and best practices that can be applied to a wide range of marketing campaigns.
Three Tips and Tricks for Using ThinkWithGoogle
Use the ThinkWithGoogle search bar to find specific information
One of the best things about ThinkWithGoogle is that it provides a wealth of information about a wide range of topics related to digital marketing. However, with so much information available, it can be challenging to find exactly what you’re looking for. To help with this, ThinkWithGoogle has a search bar that you can use to find specific information.
For example, let’s say you’re interested in learning more about how to improve your website’s mobile user experience. By typing “mobile user experience” into the ThinkWithGoogle search bar, you’ll be presented with a variety of resources related to this topic. From there, you can filter the results by content type (e.g., case study, research report, etc.) to find the most relevant information for your needs.
Take advantage of the “Industry Insights” section
Another great feature of ThinkWithGoogle is the “Industry Insights” section. This section provides in-depth insights and best practices for a variety of industries, including retail, travel, finance, and more. If you work in a specific industry, this section can be particularly useful for finding information that’s tailored to your needs.
For example, let’s say you work in the retail industry and you’re interested in learning more about how to improve your online sales. By clicking on the “Retail” tab in the Industry Insights section, you’ll be presented with a variety of resources related to this topic. From there, you can filter the results by content type or sub-topic to find the most relevant information for your needs.
Bookmark your favorite resources for future reference
Finally, it’s worth noting that ThinkWithGoogle provides a wealth of information that you may want to refer back to in the future. To make it easy to access your favorite resources, be sure to bookmark them in your web browser.
For example, let’s say you come across a particularly useful case study about how to improve your social media advertising. By bookmarking this resource in your web browser, you can easily access it again later when you’re working on a social media advertising campaign.
Examples of Tips and Tricks in Action
To give you a better sense of how to use ThinkWithGoogle in practice, let’s take a look at a few examples of tips and tricks in action.
Example 1:
Using the ThinkWithGoogle search bar to find information about local SEO
Let’s say you’re a small business owner who’s interested in improving your local search rankings. By typing “local SEO” into the ThinkWithGoogle search bar, you’ll be presented with a variety of resources related to this topic.
For example, you might find a case study about how a local business improved its search rankings by optimizing its Google My Business listing. You could use this case study as a guide for optimizing your own Google My Business listing, which could help you improve your local search visibility.
You might also find a research report that provides insights into the types of queries that people are using to find local businesses. By reading this report, you could gain a better understanding of the keywords and phrases that you should be targeting in your local SEO efforts.
Example 2:
Using the “Industry Insights” section to find information about travel marketing
Let’s say you work in the travel industry and you’re interested in learning more about how to improve your digital marketing efforts. By clicking on the “Travel” tab in the Industry Insights section, you’ll be presented with a variety of resources related to this topic.
From there, you might filter the results by sub-topic and focus on “Travel Marketing.” You might find a research report that provides insights into the travel consumer’s path to purchase. By reading this report, you could gain a better understanding of the different touchpoints that consumers go through when they’re planning a trip, which could help you better target your marketing efforts.
You might also find a case study about how a travel company used video ads to drive bookings. You could use this case study as inspiration for your own video ad campaigns.
Example 3:
Bookmarking your favorite resources for future reference
Let’s say you come across a research report about the latest trends in mobile marketing that you find particularly useful. To make it easy to access this report in the future, you could bookmark it in your web browser.
Later, when you’re working on a mobile marketing campaign, you could refer back to this report for guidance and inspiration. You might also share this report with your team members or colleagues who are working on similar campaigns.
Conclusion
ThinkWithGoogle is a valuable resource for anyone looking to expand their knowledge of digital marketing. By using the search bar, taking advantage of the “Industry Insights” section, and bookmarking your favorite resources, you can get the most out of this platform and stay up-to-date with the latest insights and best practices. Whether you’re a small business owner or a seasoned marketer, ThinkWithGoogle is a one-stop shop for all of your digital marketing needs.