Learn about the top 5 influencer marketing mistakes to avoid, including not properly vetting influencers, controlling their creative process, relying on one-off partnerships, relying only on organic reach, and lacking an appropriate measurement system.
Influencer marketing can be a powerful way to reach your target audience and boost your brand’s reputation. However, there are several mistakes you must avoid to ensure your campaigns are successful. In this article, we’ll discuss the top five influencer marketing mistakes you should avoid.
1. Not properly vetting your influencers
One of the most significant mistakes you can make in influencer marketing is working with fake influencers or those who don’t meet your expectations. According to CNBC, advertisers lost $1.3 billion in 2019 due to fake influencer marketing practices. To avoid this, it’s crucial to vet your influencers carefully before collaborating with them. Use tools like Traackr and Influence.co to assess each influencer’s audience quality, rate of authentic engagement, and rate of follower growth.
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2: Controlling the creative process of an influencer
Influencers have built their following by leveraging their creativity and unique voice to create engaging content. Interfering with their creative process can do more harm than good. Avoid providing influencers with scripts to read or captions to copy-paste, as this can make their content sound robotic and staged. Let them use their own voice to promote your brand.
Keywords: creative process, influencer’s voice, engaging content
3: Relying on one-off partnerships
While one-off partnerships might be easy and affordable, they won’t have the impact you desire. Always-on campaigns can improve the sincerity of your collaborations and solidify your bond with influencers. Avoid creating one-off posts that look out of place and focus on building long-term relationships with your influencers.
Keywords: one-off partnerships, always-on campaigns, long-term relationships
4: Relying only on the organic reach of an influencer
Influencers can help you reach a wider audience, but it’s important not to rely solely on their organic reach. Algorithm changes have impacted social media’s organic reach, and you need to find ways to promote their content to reach a wider audience. Consider using their content in social media advertisements or other paid promotions to maximize their impact.
Keywords: organic reach, algorithm changes, social media advertisements
5: Lack of an appropriate measurement system
Measuring the success of your influencer marketing campaigns can be challenging, especially when working with multiple influencers. It’s crucial to establish suitable targets for each campaign and use a measurement system to track the effectiveness of each influencer and overall ROI. Tools like Grin can help you track your performance and optimize your campaigns.
Keywords: measurement system, campaign targets, ROI, Grin
Conclusion:
In conclusion, these are the top five influencer marketing mistakes you should avoid. By properly vetting your influencers, allowing them creative freedom, focusing on long-term relationships, utilizing paid promotions, and establishing suitable targets and measurement systems, you can maximize the impact of your influencer marketing campaigns and achieve your goals.
Keywords: influencer marketing mistakes, maximize impact, achieve goals.