Are you struggling to find clients or feeling like you're missing out on new opportunities? Learn six essential freelancing skills, including data storytelling, Google Tag Manager, cybersecurity, AI, experiential marketing, and online classes, to stay competitive and advance your freelance business.
Discover Six New Freelancing Skills You Need to Succeed | Learn from Fiverr
Being a freelancer gives you some degree of control over your workdays, allowing you to accept jobs and clients according to your schedule. But what frequently happens is that freelancers get comfortable with their clientele, projects, and skill set. Then one day, the pace of the projects slows and finding clients is harder.
You start to worry and wonder what you're missing. It's possible that you've fallen out of touch with technological advancements and the skills required to use them. It's therefore time to consider acquiring new abilities or brushing up on your existing ones in order to maintain your competitiveness. Here are six abilities for freelance work that you might not know you need.
1. Data storytelling
As businesses increasingly rely on the mountains of information they receive via various media, the ability to condense data into a compelling and engaging narrative is becoming more and more valuable. It entails gathering data and turning it into a visual form that a larger audience can understand.
In essence, it involves weaving a narrative out of the data to interest those who must make judgments based on it. Infographics, data presentations, and data visualisations are other names that are used to describe data storytelling.
2. Google Tag manager
The title "Google Tag manager" is not one. It's basically a system that you can use to update code snippets, tracking codes from Google Ads or Google Analytics, third-party tags, and websites and apps that belong to your business or those of your clients.
Less mistakes as a result improve traffic and increase the return on investment from advertising initiatives. If a business can use a freelancer with this skill, it can free up its developers to work on important projects.
3. Online safety
To safeguard websites and transactions from hackers, a wide range of technical abilities are covered under the field of cybersecurity. It's a good idea to regularly evaluate what vulnerabilities there are and how you can assist clients in maintaining tighter control over their data and networks, even though you don't necessarily need to become proficient in every kind of tool and measure accessible.
It also entails knowing how to use tools like identity verification systems, biometrics, and multi-layer authentication. Clients may be more inclined to trust you when they see that you are knowledgeable about security issues and proactive about addressing them.
4. Utilized artificial intelligence
Although you may be familiar with the terms machine learning and applied machine learning, you may not be aware that there is a significant distinction between the two. In this instance, it entails combining programming expertise with data science and machine learning methods to develop apps that get smarter over time.
Those freelancers who master this talent will have numerous chances to work on ground-breaking initiatives utilising machine learning, such as Gmail's spam detection, Microsoft's Cortana, and Google Now's voice recognition technology.
5. Experience-based advertising
In recent years, this more contemporary kind of marketing has arisen as a means of increasing audience engagement. Even if the campaign has a digital component, it frequently employs marketing messages that can be physically felt and can also entail some sort of in-person connection.
Examples of this include factory tours for automobiles or distilleries that allow visitors to taste the beverage or car of their choice. After the tour, businesses can communicate with tour attendees digitally. It only takes ingenuity and a thorough understanding of what might astonish and move a particular audience for experiential marketing to be simple.
6. Online classes
On its Learn from Fiverr page, Fiverr now provides a variety of e-courses covering these freelance skills and others. You can attend the classes on your own timetable, enhancing the value you provide for your clients and bringing in additional work that will advance your freelance business. Those who successfully complete a course are awarded a badge attesting to their domain knowledge.
Have you recently used any new freelance talents? What advice do you have for other independent contractors who are unsure of what skills to acquire? Tell us in the remarks section below!
