Advice for Starting Your Next E-Commerce Business


Advice for Starting Your Next E-Commerce Business.



E-commerce is still a very lucrative industry. Total e-commerce sales increased by 16 percent in the previous year to reach $453.5 billion in annual sales at the end of 2017. While we may all have personal anecdotes about online purchases of everything from gadgets to paper towels, how does one go about creating a company with a significant e-commerce component?By looking at the Fiverr marketplace, we can draw some pretty firm conclusions about the types of services you'll need to flourish and comprehend the benefits and drawbacks of the many platforms available to launch your business.


What Should I Do First?

Recognizing the dominant players in the market for small companies is the first step in making the choice to launch an online store.

Most members of the Fiverr community either sell services on the Amazon marketplace or create their own businesses using a platform like Shopify.

Surprisingly, few people in the Fiverr community perform both tasks. Given that starting one business, much alone two, is challenging enough, this has everything to do with resources. Since every new sales channel requires additional resources from a small firm, many opt to pick one over the other rather than experimenting with both.


What Will Help Me Be Successful?

The services you'll need to get started range significantly between the two platforms because they cater to distinct e-commerce needs.You can rely on tapping into Amazon's enormous traffic as an Amazon merchant, and it's one of the simpler ways to ramp up and start selling, but keep in mind that you won't be the only one doing so. You'll probably find yourself next to a lot of identical goods with no brand recognition.Small businesses actually only need attractive graphics and snappy writing to complete a page because of Amazon's "plug and play" marketplace. Due to this, 16 percent of all Amazon orders placed on Fiverr were for business copywriting services, and nearly 17 percent were for photoshop editing services.


Without having to deal with payment infrastructures, building an e-commerce experience through a Shopify-built website provides a platform and outlet to communicate a brand and its business in a more comprehensive way. While that benefit could be attractive to many startup companies, it comes with a big catch; you need to set up your Shopify site and put in a lot of effort to attract customers and become well-known.You will want a much more comprehensive portfolio of services, such as website construction, social media marketing services, company authoring, and SEO, in order to succeed on Shopify. This leads to 60% of Shopify purchases on Fiverr falling into the Programming and Tech category to address that significant development issue.

Due to the fact that small businesses must first create a storefront and then generate awareness, digital marketing and SEO services account for a sizable portion of Shopify service expenditures.So how can I choose the right platform for me? Both Amazon and Shopify provide excellent chances for starting and expanding an online store, but there are important distinctions in their strategies and the services you'll need to do so.

If any of the following apply to you: You don't want to spend time managing fulfilment.
  1. You desire exposure to the greatest number of potential customers in a single location on Earth.
  2. You have no problem competing with other providers of comparable goods.
  3. You don't mind using someone else's platform to grow your business. Just keep in mind that you must adhere to their restrictions.
  4. Your product is simple to use and customers are willing to buy it without any deliberation.
  5. With ad products being closely connected to the in-store experience, you demand a clear understanding of advertising attribution.
  6. If any of the following apply to you: • You believe that branding is a key component of what will lead to your success.
  7. You need to safeguard your margins.
  8. Why You need a delivery that is more individualised than a cardboard box, and you can handle fulfilment.
  9. You don't want to make price comparisons and side-by-side comparisons possible.
  10. You desire to offer a more sophisticated purchasing experience.
  11. You want to use some innovative marketing strategies to promote your products and web pages, such as social media marketing campaigns and landing sites.
There is a Fiverr Pro available to assist you in building it, regardless of which e-commerce platform best fits your business strategy.

Which online store platform was successful for you? Tell us in the remarks section below!


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