Success in Visual Merchandising: The Rule of 3
The design and layout of floor plans and 3D displays of goods and services in order to boost a retail store's sales is known as visual merchandising. In the retail sector, it is a custom. If you walk into your favourite store, you'll see visual merchandising in action everywhere—from floor displays to mannequins sporting the newest trends. If you spend enough time studying visual merchandising, you'll also discover a common pattern or theme known as the Rule of 3. This is an assertion that three-product promotions will yield the best results.
The Rule of 3 Explained
Call it the retail sector's "magic number": The best way to grab customers' attention and cement the brand in their thoughts is to present your products in sets of three. This is due to the fact that three is a pleasant, manageable number that won't tax people's cognitive abilities. It is based on the economics tenet that only three main firms are consistently active in any given market in any industry. Simply said, the remaining products are in more limited niche markets. Select only the top three companies in each industry when presenting products on shelves, displays, or in showrooms.
Consider putting the PlayStation 4, XBox One, and Nintendo Switch on display if you're showing video game consoles in an electronics exhibition. Customers can only manage so many comparisons, and it would be hard to display all the various items for every industry at once.
How To Use The Rule of Three
Because this rule is based on grouping products into sets of three, you can probably guess how to put it into practise. However, sorting things with a goal in mind is preferable to merely grouping them together for the sake of the rule. Asymmetrical balance is reportedly more visually appealing than symmetrical balance.
Feature this imbalance strongly when you use the Rule of 3 to arrange your products. Products categorised by height, for instance, should range from tiny to tall. The resulting asymmetry will encourage customers to examine your display and stay there longer, boosting the likelihood that they will make a purchase. How you combine your threes together is another method to put this concept to use. Items that are almost identical but also comparable or share a close relationship should be grouped together. Group three dress shoes from different brands in the same exhibit rather than three dress shoes from the same brand.
The Benefits Of The Rule of 3
Retailers can gain advantages from the Rule of 3 that work well together.
Consider upselling and cross-selling (the sale of related or complementary products) (selling a similar, but higher-end product instead of the original one). When you bundle things in this way, you may place cross-sells and upsells next to the initial item, which may result in a single, more profitable sale or more net sales if customers purchase many items. A display could, for instance, include a common men's razor, shaving gel (the cross-sell), and a more expensive, battery-operated razor (the upsell). Another advantage is that you make it simple and quick for customers to compare products that are similar.
Displays should ideally serve to give customers a taste of the variety you have in stock. Since you can't display every single item you have in stock, when you organise things according to this rule, you give clients a preview of much more that your store has to offer. Experimentation is what makes the Rule of 3 so effective. Only utilising mannequins in random arrangements in your business? Applying the numerous strategies of this guideline to your store displays in varied arrangements and placements is part of the enjoyment. Place them next to one another this time! Do you only arrange your soup cans in rows? For once, arrange them in a triangle pyramid. Trying new ideas could increase your sales.
What do you think about the Rule of Three? Have you ever employed this method of graphic marketing? Tell us in the remarks section below!
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