Three Strategies For Standing Out On Small Business Saturday.
More than 112 million consumers participated in Small Business Saturday in 2023, spending an estimated $15.4 billion at neighbourhood stores. It's crucial that you take every step necessary to take advantage of the chance because for many business owners, the day represented their best sales of the entire year.
Here are some tips for boosting foot traffic on Small Business Saturday and the days following it.
1. Poster Power
Your digital and storefront displays will have even more flair if you make your own distinctive signage. You can work with graphic designers to produce eye-catching banner ads and unforgettable posters.
Your business will benefit from these low-cost upgrades that will increase foot traffic.
Would you like to continue? To entice locals to drop by and say "hi," print miniature replicas of your poster and mail them as postcards.
2. Include An Extra Touch
Most likely, you've attended a gathering or function with delicious beverages or little bites. Just as those treats can help improve a party experience, smart nibbles or libations can transform an ordinary shopping trip into an extraordinary one. Consider including these things to help Small Business Saturday feel unique in your shop.
You may create ideal choices that reflect the character of your shop and leave a lasting impression with the aid of mixologists and chefs. These sweets not only entice customers to stay in your store longer, but they may also encourage them to make larger purchases. According to one study, eating free chocolate increased people's propensity to purchase expensive goods like watches, clothes, and laptops.
3. Recall The Magic.
Small Business Saturday is the ideal day to record promotional video footage of your company to use for marketing because of the increased foot traffic. A small amount of preparation can result in spectacular clips of your company that can aid in bringing in more customers all year round. Smartphones make it simple and affordable to record high-quality video.
To take wide-angle video, use a tripod (or another immovable surface) and be sure to include both the interior and exterior of your store. Get a walking shot of the line with people smiling and waving if they are waiting in line to enter. Don't forget to include the storefront signage in the shot.
Customers should be asked to give brief (no more than 10–15 seconds per individual) video testimonials about why they adore your store. These can be combined into a coherent, persuading marketing video for your website, social media pages, or even a television commercial by a qualified video editor. Small Business Saturday only occurs once a year, but with enough forethought and preparation, you can use the momentum of November 26 to draw in new clients all year.
Do you have any strategies for maximising Small Business Saturday? Tell us in the remarks section below!
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