Learn how to use YouTube to promote your brand successfully and gain subscribers. This guide covers video types, marketing strategies, and optimization tips for creating engaging videos. Find freelancers on Fiverr for your video marketing needs.
The Business Use of YouTube: A Guide to Video Marketing and Subscribers
Do you currently use YouTube to market your brand? If not, you should begin right away (or even better, yesterday). YouTube has 1.9 billion monthly subscribers, which accounts for close to one-third of all Internet users. Additionally, it reaches more people aged 18 to 34 exclusively on mobile than any US TV network. Additionally, the YouTube app has been downloaded from the Play Store 5 billion times. The bottom truth is that YouTube cannot be disregarded as a medium for business promotion.
You might not know where to begin if you aren't used to making videos. Because of the enormous viewership, there is fierce rivalry. Let's be honest. It might take a lot of work to start a successful YouTube channel and produce engaging videos. However, it is not necessary. Many of the video marketing services you require to make the process simple and quick may be found right here on Fiverr. In this manual, we'll demonstrate:
1. The types of videos that you need to launch your YouTube channel
2. YouTube marketing strategies you can employ to increase the number of subscribers to your channel
3. How to improve your videos to get more viewers and sales
By the conclusion, you will be fully aware of how to successfully use YouTube to expand your business and use Fiverr to build your video channel from the ground up.
By 2023, live videos will account for 82 percent of all internet traffic, according to Cisco (ref: techcrunch)
1. Use these four types of videos in your business
Where do you begin with your YouTube channel, then? You need to make some videos initially, then go on to marketing and optimization.
Here are some typical video formats that any company can employ to build a popular YouTube channel.
Video explanations.
Explainer videos are brief documentaries that introduce your company. The key is to communicate to your audience what you do and how you may benefit them, whether they are dramatic, amusing, or play it straight. While some explainer videos use actors or members of your firm, whiteboard or animated movies are other common forms.
Freelance Explainer Video Creators
Tutorial videos.
Tutorials that demonstrate how to carry out a certain task are known as how-to videos. These can also support your brand awareness efforts and persuade viewers that your product is user-friendly. According to Wyzowl research, 81% of respondents make a purchasing decision after watching a brand's video. Here is an illustration of a how-to video from the official Youtube channel of Fiverr.
Video Tutorial Freelancers
Publicity Videos
Promo films can be utilised to publicise an online event and establish a personal connection with the audience you wish to attend. To pique viewers' curiosity, they'll highlight the product's best qualities.For instance, the Year of Do campaign highlighted the creators, entrepreneurs, and doers who make up the core of the Fiverr community.
Freelance Promo Video Makers
Customer Videos
An overview of your product or service is provided by product videos. They make it simple for your audience to see themselves utilising your goods. Don't be shy about using comedy to highlight the benefits of your product. For instance, the seller using the newly established instructional platform is depicted in Fiverr's Learn from Fiverr introductory video, which was released in October 2018.
Freelance Product Video Creators
Plan your video content the same way you plan all other forms of content, regardless of the sort of video you select. That necessitates considering:
• The viewers of your video.
• The primary point you wish to make (your intent).
• The video's script, as well as its tone and organisation.
• The call to action, or what you want people to do after you.
Additionally, you can pay a vendor on Fiverr to make a customised.
video opening
and title screen to improve the appeal of your videos. When you have a few videos up, it's time to consider how to increase your viewership and subscriber count. In the part after this, we'll examine that.
1.Marketing Funnels for YouTube
Making videos without any viewers is essentially pointless. For this reason, we concentrate on subscriber counts and marketing in this section to turn YouTube into a valuable and lucrative platform for your company.
Why Are Subscriptions Important?
The number of subscribers you have directly affects how successful you are on YouTube. This is because your rankings and engagement are influenced by the quantity of subscribers. It's vital to promote this behaviour because when people search, YouTube is more likely to display videos that people enjoy, like, and comment on.
Additionally, increasing your subscriber count gives you more opportunities to make money on the YouTube platform. You must have
1,000 or more subscribers
in order to be eligible for YouTube's monetization capabilities, and 4,000 hours of watch time.
The Funnel for Email Marketing
email advertising
is among the best strategies to expand your company. People enjoy receiving pertinent emails from the businesses they are affiliated with. You can use email marketing in one of two ways to expand your YouTube business:
1.It's a step in your marketing funnel that attracts customers to sign up for your email list so you can nurture them with content and persuade them to make a purchase.
2.You can distribute YouTube material via email to keep your list interested and increase the number of subscribers to your channel.
Freelance Email Marketers
You'll make an opt-in form if you're include YouTube in your email marketing funnel. This may show as soon as a visitor lands on your website, after they have read some content, or it may remain static in the sidebar or within your content. To entice users to join up, most opt-in forms incorporate lead magnets. It might be a video from YouTube.
Consider making your lead magnet video private or unlisted as most YouTube content is free to access. If there is no other method for your subscribers to obtain it, that increases their motivation to subscribe to your list. Once someone has signed up for your email list, you can build up an email marketing campaign to increase their YouTube channel interaction.
Create and email out videos that address frequently asked questions about your company. In fact, frequently incorporate video into your content. According to one study, simply including the word "video" in the subject line of an email increases open rates by 19%.
Subscription Funnel
As we previously stated, increasing your subscriber base is necessary if you're utilising YouTube to promote your business. There are additional strategies besides email that you can employ. Here are a few instances:
• Post links to your videos on relevant forums and online communities, providing that self-promotion is permitted there.
• Create films and post them as part of your responses to the most popular Quora topics in your field.
• Hold a drawing using a website like Gleam. However, be careful not to violate YouTube's contest guidelines.
• Every email you send should contain a link to your YouTube channel.
• To increase views, use video thumbnails in email content.
What is the greatest method for increasing YouTube subscribers? Encourage individuals to sign up (Brian Dean - Backlinko).
Additionally, you may hire YouTube experts on Fiverr to promote your videos.
1. Make Your Videos Click-Through-Optimized
With so many people using YouTube, you must optimise your videos to increase click-throughs and viewership. That entails taking care of:
• Channel design; SEO; video title, thumbnail, and description
Additionally, you need to focus on managing your own promos and expanding your subscriber base by working with other YouTubers. Let's examine each of these individually.
To increase your CTR, create video titles, thumbnails, and descriptions.
Your video's title, thumbnail, and description all play a significant role in whether or not viewers will click on it. The bottom fact is that not having YouTube users click on your video sends a very terrible signal that will negatively impact your exposure and ranking.
Make no mistake: the title of your video is what viewers will notice initially, in addition to being a key SEO ranking component. To increase click-throughs, make sure it sticks out. Consider hiring a Fiverr creative writer to help you so you can create a channel title that will impress potential subscribers.
Create a Custom Channel Layout
It's crucial to showcase your finest material to new YouTube subscribers. You should therefore alter your channel's design. Following are some suggestions for improving your channel's appeal:
• Having a channel teaser to tease viewers about what to expect.
• Choosing the appropriate video thumbnails to draw people in and entice them to click.
• To arrange your content, add sections to your channel.
• Making playlists that categorise films according to themes and nudge users to watch them all
• Advising viewers on what to watch
Making your channel stand out might take a lot of effort, so think about hiring a Fiverr professional to do it for you!
Watch out for YouTube SEO.
YouTube provides excellent search capabilities. After all, Google owns the business. Therefore, it shouldn't come as a surprise that you'll need to use YouTube SEO if you want people to be able to find your videos. By entering in your keywords and glancing at the autocomplete entries, you may first learn what people are searching for. Consider looking at the most well-liked videos in your niche to discover which keywords they are optimised for.
For a heads-up on this, look at the title and description. To check for tags, you may also utilise the vidIQ Chrome plugin.
Use Google to perform a similar keyword search. After finishing, you'll get a list of keywords you can use to optimise your video's primary SEO components, including the title, description, and tags. Again, SEO is a specialised task, so if you want to do this correctly, think about hiring a YouTube SEO expert on Fiverr.
Promote Your YouTube Videos.
You can advertise your videos on YouTube as well. A Google Ads (formerly AdWords) campaign is a popular approach to accomplish this. This entails:
• Choosing the appropriate keywords.
• Choosing the locations where your adverts will show.
• Selecting your audience, taking into account their region and language.
• Establishing your advertising budget and frequency.
Additionally, you can place brief bumper ads that run for no more than six seconds before a video. To maximise reach, think about hiring assistance when developing your YouTube advertising strategy and campaigns.
Sync Up With Other YouTubers
Cross-promotion is always a smart move because it allows each party to reach out to a new audience. It also functions great on YouTube. Find someone that covers a topic that interests your subscribers and has a similar size audience and reach first. After that, you can collaborate on a video.
Talking head videos and interviews are two examples. When done well, teamwork can help you dramatically boost the number of subscribers to your channel and video views.
One of the quickest methods to grow a YouTube following and establish connections within the thriving and active community of producers is to collaborate (YouTube creator academy).
Utilize Channel Cards.
Lastly, think about utilising channel cards. With the addition of an interactive element, you may use these to add links, photos, and calls to action within your video to keep your audience interested.
I'm done now! With the assistance of our professionals on Fiverr, if you stick to these suggestions, you'll soon be able to build a successful YouTube channel that expands your business.
Effective YouTube Resources
• YouTube SEO; YouTube Marketing Hub (The Definitive Guide).
• YouTubers who create.
• YouTube Support.
• Help forum for YouTube.
• The basics of email marketing (online course).
Conclusion:
YouTube can be used for various business purposes such as:
Marketing and advertising: Companies can use YouTube to promote their products and services to a large audience.
Brand building: YouTube provides a platform to build and promote a brand's image and reputation.
Customer engagement: Companies can use YouTube to engage with customers by creating content that is relevant and interesting to them.
Lead generation: Companies can use YouTube to generate leads by providing valuable content that encourages viewers to take a specific action, such as visiting the company's website or filling out a form.
Employee training and development: Companies can use YouTube to train and develop employees by creating instructional videos or tutorials.
Market research: Companies can use YouTube to gather data and insights about their target audience and the market in general.
Overall, YouTube provides businesses with a cost-effective and highly accessible way to reach and engage with customers, promote their brand, and achieve their marketing and business goals.