Learn how to conduct an SEO technical audit for your website with our expert guide. Discover the fundamentals of on-page and off-page SEO, link building, metadata, user experience analysis, and more. Join our SEO - Website Technical Audit e-course on Learn from Fiverr to develop your digital skills.
How to Conduct an SEO Technical Audit for Your Website : Expert Guide
You are well aware of the significance of SEO if your business is building and maintaining websites. Do you want your website and content to be more visible, attract more relevant visitors, and generate more conversions? An SEO technical audit can assist you in finding issues and correcting them.
After all, performing such an audit is essential to ensuring that a client's website is optimised for SEO. And that your efforts to build, maintain, and create content for your website won't be in vain.
We'll go over some of the fundamentals of conducting an SEO audit in this 101 post. Here are the things you should look out for.
SEO on-page On-page SEO is concerned with a page's content and HTML source code. Individual web pages should be optimised to improve their search engine rankings and traffic.
Mark Richardson, an SEO and SEM expert, advises checking for and identifying broken links, 404 error messages or dead pages, and thin content to make sure a site is generally healthy.
SEO off-page Off-page SEO has to do with what you do outside of the website to improve your ranks within search engine results pages, as opposed to on-page SEO, which relates to the content and HTML source code (aka SERPs).
This can be done through increasing the popularity, authority, or credibility of the content. Perform a link audit and acquisition first.
Examine both your own and your competitors' backlink profiles, advises Richardson. "Look for areas where you may offer variation, particularly between "nofollow" and "followed" links." What's the distinction? Although all links are automatically "followed," a "nofollow" link essentially instructs search engine bots not to follow your links.
Only actual human beings can click on these links. Additionally, having different domain extensions, such as edu, gov, and org, is desirable. A link profile with a variety of domains will appear more credible to search engines than one with only.com domains, according to Richardson.
You must change from "HTTP" to "HTTPS" in order for users to access your website. Visitors will get an error notice otherwise.Check for additional status code issues and confirm the SSL certificate's accuracy before switching.
Metadata Additionally, you should look at the metadata or meta tags. These brief passages of text that summarise a page's content are essential elements of on-page SEO. A title, headers, and descriptions come to mind. According to Richardson, "each page should have unique meta tags and picture tags." Duplicate meta tags are prevalent, especially if your website, for example, is an e-commerce site with thousands of pages.
Open Graph protocol with Schema Markup You should include the meta text for Schema Markup and Open Graph protocol to the code.According to Richardson, they aid in search engines' comprehension of the content and aspects on a website, resulting in richer search results and more clickable social sharing.
Another advantage? It is believed that these have an impact on Google's knowledge graph, which drives their in-search results.
excellent content According to Richardson, brands must ensure that the content they provide on their websites is excellent and helpful. Therefore, he advises, "Try contacting authors who are likely to distribute or link to such pieces of material in their own articles or on their social feeds." "Quality traffic is quality evangelism, and Google is primarily interested in inbound traffic that is shared and stays on the site.
"Mobile-Friendliness Check to see if your customers are adopting responsive design for mobile.
The technical SEO and search engine rankings of a site are improved by this. Richardson advises using AMP (Accelerated Mobile Pages), which Google now employs as a mobile-ranking criteria, to assess a site's responsiveness.
User Experience Analysis Nobody enjoys waiting for a website to load. Both your users and engagement will decrease. Check your pages' loading times. Is the website easy to navigate, especially on mobile devices? Does it load quickly? When a person first visits a website, Richardson advises checking whether they visit many pages. An SEO audit involves many steps, but it's not as difficult as you might imagine.
You can grasp the fundamentals to conduct your own audit with some training and experience.
Visit the SEO - Website Technical Audit e-course on Learn from Fiverr. Along with the technical SEO basics, you'll learn how to use technical SEO tools, approach clients, and conduct audits.
Looking for more information on SEO audits? Ask us a question in the comments section below, and then visit Learn from Fiverr to continue developing your digital skills.